Obverse: 50 TIMES MORE NOURISHING THAN MEAT EXTRACT , curved above and below BOVRIL .
Reverse: THE GUARANTEED PRODUCT OF PRIME OX BEEF. , around BOVRIL.
W 2373.

The name Bovril derived from the Latin bos, meaning OX and Johnston took the vril from E. Bulwer-Lytton's novel The Coming Race of 1870, the plot involves a superior race, the Vrils-ya, who get their powers from an electromagnetic substance called vril.

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